To support the execution of a good strategy you need 3 propositions to align:
- The value proposition: the strategy must add value to customers above the price they pay
- The profit proposition: the strategy must achieve a profit for the organisation
- The people proposition: the strategy must engage and motivate your people to support and embed it
We tend to focus on the first 2, but actually, it’s the people proposition that is hardest for the competition to copy, because it’s woven into human relationships, the way things get done and how people behave.
It’s your culture.
Being so hard to copy it, therefore, adds a longevity dimension to your strategy.
And that is why culture is so important to organisational success.
Find out more at Sarah Robertson Consulting or book a discovery call